A central function of the Connecticut Restaurant Association is maintaining a positive public brand and presence on behalf of our members, so that key stakeholders understand the importance of our industry as an economic driver at both the state and local level. This brand is maintained through a continuous, proactive public affairs program that informs and impacts state lawmakers, members of the media, partner industries, community leaders, and the public at large.
The Connecticut General Assembly meets annually to debate and pass new legislation. Being at the forefront of what’s happening at the State Capitol is crucial to the success and growth of our industry. A vigilant government affairs strategy helps our industry push for relief from burdensome laws and mandates, helping members to focus on what they do best: running vibrant local businesses that employ tens of thousands of state residents.
We urge all of our members to take an active role in Government Affairs. Please consider getting involved by serving on the Government Affairs Committee and contacting elected officials when key legislation is pending. Contact firstname.lastname@example.org to learn more, and so that we can include you on all legislative email updates, invite you to participate in legislative meetings, and more.
While our government affairs effort takes place inside the halls of the State Capitol, it’s critical that it is supported by a broader outside communications effort. This communications work helps our industry maintain a consistent narrative and brand with key stakeholders, so that when it comes time to make our voice heard at the Capitol, that voice is loud, clear, and united.
Our communications efforts begin with a strong and consistent message that every member of our industry can rally around, namely that Connecticut’s hospitality industry is made up of thousands of hardworking local businesses who are vital to our state’s economic future, and who need the support and attention of state lawmakers. That message is then carried through all our communications channels: earned media (the press), social media, grassroots activation, and directly to stakeholders.